Bring Conservation Home Rebrand
Bring Conservation Home (BCH) is a program under St. Louis Audubon Society that provides ecological landscaping inspiration and consultation for people who want to make their homes and spaces into pollinator havens. After aiding people for 12 years, the BCH board moved to update their logo with specific parameters in mind: to be minimal, distinct, colorful, scientifically accurate, and most importantly, to celebrate the ecosystem of St. Louis.
The final logo encompasses these needs and more, becoming a love letter to our city’s eco-diversity by showcasing False Blue Indigo, Missouri Coneflower, a Green Sweat Bee, and a female Cardinal.
Role:
Brand Designer
Scope:
Brand Identity
Brand Guidelines
Print Collateral
Merchandise
Signage
Three iterations of the logo: full color vertical lock-up, white vertical lock-up, one-color horizontal lock-up with St. Louis Audubon Society association
Brand pattern created with additional local pollinator birds, plants, and insects
Primary color palette
Photo of a gold certification sign
Photo of a silver certification sign
Bring Conservation Home Expo flyer mock-up
T-shirt mock-up