I Love Forest Park 5K Rebrand
FOREST PARK FOREVER
The I Love Forest Park 5K is the only race in Forest Park that supports the ongoing care and maintenance of Forest Park. Hosted by Forest Park Forever, attendance to the event has decreased since the start of the 2020 pandemic. In an effort to increase participation and awareness, we refreshed the logo lock-up and brightened the color scheme to include Forest Park Forever brand secondary colors.
The heart of the lock-up, once sideways with the word “run” inside, is now larger, right-side-up, and showcases illustrations of the park’s landmarks that the running route passes by.
Since the launch of the rebrand, site visits increased by 20% and registrations passed over 1,000, a first since 2019.
Role:
Art Director
Brand Designer
Scope:
Brand Identity
Print Collateral
Digital Collateral
Signage
Merchandise
Three iterations of the refreshed 5K logo: main vertical lock-up, secondary horizontal lock-up, and tertiary abbreviated lock-up for social media use
All four hearts with iconic Forest Park landmarks: Pagoda Circle, World’s Fair Pavilion, Visitor Center, and Grand Basin
5K promotional flyer mock-up
Social media story graphic mock-up
5K participants wearing the 2023 shirt
5K participants wearing the 2023 shirt
Promotional A-frame sign at the back entrance of the Visitor Center
Promotional postcard mock-up
5K banner at the front entrance of the Visitor Center