The Fall Awareness Campaign is a strategic visual communications endeavor to inform park visitors of the organization’s work and mission in Forest Park. A soft kickstart to the annual Forest Park Forever Year-End Campaign, the Fall Campaign targets in-person interactions with signage placed in heavy-traffic areas of the park alongside digital support through Instagram and Facebook stories. 

Each sign displays a whimsical vignette that reflects on outdoor experiences, a mission statement of Forest Park Forever, and a brief call to action alongside the campaign’s theme: “Season After Season”.

Secondary color palettes (fuchsia, blue) from the brand color scheme are intentionally used over the primary greens, allowing the signs to hold high contrast against the greenery of the Forest Park.