When Kaleena Menke told me that she was branching out and becoming an independent entrepreneur, I knew this project would be fun. Menke Consulting has many focuses within civil engineering: site design, land development, green infrastructure, and stormwater management among them. 

She wanted a logo that showcased confidence, creativity, playfulness, and embodied plant or water in some way to highlight her consulting’s specialties. We immediately connected with sewer lids, as St. Louis has many beautifully designed lids across the city. 

After many iterations, a minimal approach with waves was picked for clear and concise communication. The color palette reflects bright clear water blue and deep rich plant green, with a playful neon yellow accent that references the safety jackets worn in site visits.